COURSE: BUILDING A PERSONAL BRAND

1st block: EVERYDAY SOCIAL ETIQUETTE

 How to make the best possible first impression • Social pecking order/significance • Body language, eye contact and non-verbal communication • Compliments and topics to avoid • Social taboo, even in an international context • Proper posture, how to sit properly, how to get up, correct walking and appropriate gestures • Walking up the stairs and on the street • Riding in a car (getting in/out) • What about a purse and a clutch • Accidents in society

2nd block: PERFECT IMAGE

 Rules and tricks from a woman’s wardrobe • Rules and tricks from a man’s wardrobe • How to be chic both at work and in society • Suitable footwear, materials, accessories • Colors and their symbolism • Perfect wardrobe, tricks for its maintenance and storage • Smart shopping • Dress and cultural differences • Glossary and notes on the social and business dress code

3rd block:  CONTACT SITUATIONS

Greetings and departures • Handshake and other greetings • Addressing (names, titles, ranks) • Correct presentation of oneself and others • Rules of informal addressing • Establishing a conversation

4th block: MODERN GUIDE TO DINING

 How to set the table • How to approach seating arrangement • How to seat yourself at the table • How to use napkins • How to choose the correct silverware and use it with elegance • How to dine as a couple, at a banquet or with friends • How to serve • Transferring food to your plate • A gala menu • How to recognize different types of dining styles • How to eat soup, pasta, pastries, desserts and more • How to politely refuse food • How to excuse yourself and leave the table • What not to do at the table • Conversation at the table • How to be a great companion • How to hold a glass, taste and decant • For insidious dishes such as shrimp, oysters, burgers, etc. • How to handle possible accidents during dining • Dining etiquette across continents

5th block: INVITATIONS

How to create an invitation • How to read abbreviations on invitations • Business cards and rules for their exchange • Toasts and speeches • Social events and their specifics

The course is intended for everyone who needs to know the answer to any of the following questions:

• Should a woman order and pay for her guest in a restaurant? And what, if it is her client?
• Should people shake their hands while greeting and how tight should they hold their hands?
• What colours and shapes best define the professional clothing?
• How should we hold a little finger while drinking afternoon tea?

The program is a real ticket to success, to building self-esteem and self-confidence, to realize oneself and one’s place in society. Did you know, for example, that when you first meet someone face to face, their opinion of you is 55% established by how they feel in your presence, not by what they see? Most people don’t even remember exactly what you were saying at the time, but they will always remember how they felt about you in each moment.

Graduates will receive a diploma and a personalized card printed on handmade paper after passing the final exam.

Day 1:
13:00 – 18:00 – theory education 1st – 3rd block
18:00 – 21:00 – 4th block practical seminar

Day 2:
9:00 -11:00 – 5th block practical seminar and written final exam
12:00 –13:00- awarding diplomas and festive