Today we delve into the world of Nordic business etiquette. Get ready for a journey full of surprises and maybe even a Viking. But don’t worry, the Vikings have long since traded in their axes and helmets for suits and ties. So let’s do it!
The Nordic countries – Denmark, Finland, Iceland, Norway and Sweden – are known for their unique approach to life, work and social values. And what about their business etiquette? It’s a rollercoaster ride of differences and similarities.
We start with Denmark, the land of Lego bricks and fairy tale writers. The Danes are known for their informality and egalitarianism. When dealing with them, you can be sure that you will be addressed by name regardless of your title or position. If you’re a coffee fan, you’ve come to the right place! Danes love coffee and often serve it during business meetings.
Finland, the land of a thousand lakes and saunas, is the next stop on our journey. Finns are known for their honesty and directness. If you don’t like something, feel free to say so, the Finns will appreciate it. But beware, when dealing with them, avoid talking about the weather or family matters, rather stick to business topics. If you are invited to a Finnish sauna, don’t refuse! It’s a great opportunity to establish a closer relationship with your partners.
Iceland, the land of glaciers and geysers, is another exotic destination on our list. Icelandic businessmen are known for their informality and hospitality. You can be sure that you will be warmly welcomed and perhaps even invited to explore the local natural beauty. If you’re a fish lover, you’ve come to the right place! Icelandic cuisine is full of fish specialties that you will surely be offered during a business lunch.
Norway, the land of fjords and Norwegian trolls, is our next stop. Norwegians are known for their friendliness and openness. Don’t be afraid to voice your opinion, you will be listened to with respect. And if you’re a fan of outdoor activities, paradise on earth awaits you! Norwegians love the outdoors and often hold business meetings in the form of walks or ski trips.
Finally, Sweden, the land of Abba and Ikea. Swedes are known for their sense of equality and emphasis on consensus. Therefore, when dealing with them, avoid authoritarian behaviour and rather strive for cooperation and consensus. And if you are invited to a Swedish “fika” (coffee and dessert break), don’t refuse! It’s a great opportunity for informal chatting and establishing a closer relationship.
So what do you think? The Nordic countries offer us a variety of business etiquette and customs. Whether you’re a coffee, sauna, fish or fjord lover, you’ll find something to suit you. So don’t hesitate to embark on an adventure full of business dealings with Nordic charm.